Get Ready for Heat: Wendy's Unleashes Spicy Ghost Pepper Ranch Chicken Sandwich in the Chicken Sandwich War,
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| Wendy's Levels Up the Chicken Sandwich War |
In recent years, fast-food and fast-casual restaurants have been competing in a chicken sandwich war. It started in 2019 when Popeye's released their new chicken sandwich to rave reviews, which prompted Chick-fil-A to claim their chicken sandwich as the best. Since then, other restaurants have followed suit, creating their own versions with varying degrees of success.
Now, Wendy's is entering the fray once again with their latest offering, the Ghost Pepper Ranch Chicken Sandwich. According to John Li, VP of Culinary Innovation at Wendy's, people's eating habits are changing, and they are more open to trying food with a little bit of a kick. Wendy's has built a reputation for their spicy chicken and spicy nuggets, as well as their loaded jalapeño menu item.
The Ghost Pepper Ranch Chicken Sandwich is not for the faint of heart, as it is made with a spicy ghost pepper sauce that is balanced out with a creamy ranch dressing. It is served on a toasted bun with juicy, crispy chicken and crunchy onions. While spice is not for everyone, Wendy's believes that consumers are willing to try new and bolder flavours, and this new sandwich is just the ticket.
In the ongoing chicken sandwich war, Wendy's hopes to come out on top with its latest creation. The addition of the Ghost Pepper Ranch Chicken Sandwich to their menu is sure to turn heads and generate buzz among fast-food fans. If you're a fan of spicy food, this sandwich is definitely worth a try.
Unique Details:
The article mentions the success of Popeye's and Chick-fil-A's chicken sandwiches but does not go into detail about other restaurants that have attempted to compete in the chicken sandwich war.
John Li, VP of Culinary Innovation at Wendy's, explains that people's eating patterns are shifting towards bold and more flavorful options, which is why Wendy's decided to introduce their Ghost Pepper Ranch Chicken Sandwich.
The article describes the sandwich's ingredients, including the ghost pepper sauce, creamy ranch dressing, toasted bun, juicy and crispy chicken, and crunchy onions.
The article emphasizes the importance of bold flavours and how Wendy's is attempting to stay ahead of the competition with their latest offering.
The article concludes by encouraging readers to try the sandwich if they're a fan of spicy food and suggests that Wendy's hopes to win the chicken sandwich war with this new creation.
"They're saying, 'Wendy's, why don't you actually do more?' So for us, we wanted to do spice in a way that is a zag instead of the zig a competitor would do. [We wanted to do something] that made sense for us because we felt there's pressure if we're considered the queen of spice," he says.
The final result of these spicy excursions is a new Ghost Pepper Ranch Chicken Sandwich and Ghost Pepper Fries.
It can't be all heat all the time—customers do want a balance and flavour amid the spice, Li said, so the sandwich is made with a creamy ghost pepper ranch sauce.
"[This sandwich] has four layers of heat—the spicy chicken with its really unique white cayenne and black pepper heat—plus three more layers of a ghost pepper cheese, crispy onions that are ghost pepper ranch seasoned, and ghost pepper ranch.," he says. "Here's the key, we used to ranch in two different areas. The ranch is like the training wheels for anything. Anything attached to the ranch, consumers love it."
And if that wasn't enough heat, you can also order Ghost Pepper Fries, which are Wendy's typical natural-cut fries with a new spicy fry sauce made with ghost pepper.
Itching to try one of these sandwiches? They're rolling out to restaurants this month. If you positively can't handle the heat, you can always grab a Frosty. Wendy's is also bringing back the limited-time Strawberry Frosty this month.
First released in 2022, the berry-flavoured Frosty was such a hit, Wendy's decided to bring it back sooner this year so customers have even longer to enjoy it before it's gone again.
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